Douyin Launches Crackdown on Online Gambling Content

(AsiaGameHub) –   Douyin, the Chinese version of TikTok, has initiated a comprehensive campaign to eliminate illicit gambling content from its video-sharing service.

According to a report by Chinese media Jiemian News, the company states it is removing more than 10,000 accounts per day as part of this cleanup effort.

Douyin reports it has identified criminal organizations attempting to evade its security reviews and automated systems designed to flag gambling-related material.

It is reported that many dishonest creators avoid detection by sharing „coded messages“ that slip past the platform’s surveillance.

However, Douyin noted that some of these messages contain links directing users to third-party gambling websites.

The platform confirms it has begun enforcing measures against accounts that violate its policies.

To date this year, Douyin says it has sanctioned 55,000 live-streaming accounts for permitting gambling promoters to disseminate these „coded messages.“

It has also permanently suspended live-streaming capabilities for approximately 14,000 accounts.

Douyin: Gambling Crackdown

The company stated it collaborates with police and law enforcement agencies to help bring suspected online gambling promoters to justice.

Since the previous year, Douyin says its tips to authorities have led to 148 arrests.

Law enforcement has also broken up six criminal gangs engaged in gambling activities based on information provided by Douyin.

Douyin emphasized it „strictly forbids users from utilizing its platform services to arrange gambling, solicit participants, or conduct any other unlawful or criminal acts.“

The platform added it will persist in banning and reporting accounts that post instructional videos on „gambling strategies, cheating methods, or tools for defrauding [online casino platforms].“

ByteDance, the parent company of TikTok, introduced Douyin in 2016. Both apps feature nearly identical designs, but their systems are separate, meaning content posted on one does not appear on the other.

Most Users are Young Urbanites

Douyin was created specifically for the Mainland China market and adheres to local laws.

The service also operates as an e-commerce hub, enabling users to purchase items directly via videos or live streams through integrated Douyin Stores.

The platform boasts about 766 million monthly active users, with a similar figure for daily active users.

Most of its user base is under the age of 35 and resides in large cities.

In a related development earlier this month, Hong Kong police conducted a raid on an illicit arcade that allegedly offered cash rewards to top-scoring players.

Authorities detained the arcade’s owner along with a number of alleged customers.

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